Since 2020, the popularity of camping has continued to rise and has shown an accelerating trend this year. As a once niche outdoor leisure sport, it is now leading the new trend of fashionable sports for urban people and gradually moving towards high-end and exquisite. The rapid rise of camping as an outdoor sports and leisure activity is partly due to its ability to meet the needs of modern people to get close to nature and escape from real life for a short period of time. On the other hand, it is also due to the constantly updated and iterated camping products that provide users with valuable experiences.
At the third "8.8 Beijing Sports Consumption Festival" held this year, in addition to the three core exhibition areas of "Yuedong Fashion, Yuedong Health, and Yuedong Vitality", JD New Department Store specially set up a "camping area" in the outdoor area for citizens to experience this outdoor leisure sports project that is at the forefront of popularity. This area has also attracted the attention of countless consumers. Tents, canopies, outdoor tables and chairs, and camping utensils are all available, allowing more consumers to truly understand the choice of camping equipment and experience a new way of life.
In addition to the "8.8 Beijing Sports Consumption Festival", this year's "Qixi" short trip has also become a new choice for couples to date, while many couples regard outdoor exquisite camping as the preferred activity to create romantic moments. During the camping process, couples can not only temporarily experience a slow paced life, but also fulfill social needs such as taking beautiful photos and checking in at popular camping sites, which is favored by countless consumers.
Whether you want to experience a new way of life or spend romantic holidays with loved ones to create some surprising moments, camping has undoubtedly become the best choice for people. And to achieve these goals, the important role of various exquisite camping equipment is self-evident, which has also driven the rapid growth of camping equipment sales.
According to data from JD New Department Store from July to present, the top 4 outdoor equipment with growth rates are tents/mats, sleeping bags/hammocks, outdoor camping vehicles, and picnic supplies. The turnover of tents/mats increased by 150% year-on-year, the turnover of sleeping bags/hammocks nearly doubled year-on-year, the turnover of outdoor camping vehicles increased by 4.5 times year-on-year, and the turnover of picnic supplies increased by 178% year-on-year. The camping craze has penetrated into various markets, with sales of sleeping bags/hammocks increasing significantly in first tier cities by 3.8 times, while tents/mats and picnic supplies have increased significantly in third - and fourth tier cities, with a year-on-year increase of over 3.2 times in transaction volume. People's choices of outdoor camping equipment are becoming increasingly segmented.
On the other hand, age differences also bring about differences in camping equipment preferences. According to the sales data of camping equipment from JD New Department Store, people aged 16-25 have a special preference for tents/mats, sleeping bags/hammocks, and picnic supplies; People aged 26-35 prefer the use and purchase of camping vehicles; The female consumer group has also contributed greatly to the sales of camping equipment. Among them, the transaction volume of female consumers purchasing tents/mats increased by 57% year-on-year, the transaction volume of sleeping bags/hammocks increased by 45% year-on-year, and the transaction volume of picnic supplies increased by 71% year-on-year. Female consumers are becoming increasingly important in the camping market.
More and more people choose to explore new things with their family and friends during camping, allowing their body and mind to break free from constraints and enjoy freedom to the fullest. JD New Department Store always allows them to choose the camping equipment they like. At the time of summer and autumn communication, bidding farewell to the scorching heat and welcoming coolness, fresh and interesting outdoor camping is believed to have already appeared on the essential travel list of many outdoor enthusiasts. Come to JD New Department Store for one-stop shopping of your exclusive outdoor camping equipment, as well as professional camping guides and guidance, and you can fully enjoy the fun of camping.
